The Cultural Atlas of California Wine uses relational database technology, mapping, and GIS to show the historic and contemporary distribution of wineries and vineyards across California. It provides researchers with the ability to locate and track the geographic and historic distribution of grape varietals, wine styles, wine price points, winery architecture themes, and other cultural markers for wine. It will serve as tool for food and cultural scholars and others working in consumer studies in cultural sociology by providing data on how consumer society marks place.